Holiday Internet Sales Up by 15% and Other Record Breaking 2011 Holiday Stats - Page 2
What does all of this mean for a small or local business?
It means they should be doing everything they can to be found online by boosting SEO, designing a fully optimized website, listing in all directories, encouraging online testimonials, building interactive social media networks and blogs, and so on.
In addition, it’s never too early to start gearing up and planning for a strong 2012 holiday marketing campaign. Think of ways to capitalize on the stats and information provided above. For example:
- How can a local business offer promotions to take advantage of the convenience factor for consumers, like offering online gift certificates for purchase, or same day and speedy delivery for the holidays?
- What about creating a Christmas Day promotion to entice consumers to shop on your business website that day?
- What specials can a local business offer for their products or services on Cyber Monday?
The list of options could go on and on.
As Internet shopping continues to grow in popularity with consumers, it’s worthwhile for every local business owner to begin thinking of ways to boost end-of-year sales and incorporate it into their 2012 marketing calendar starting today. It’s never too soon to effectively strategize, and with the stats to back it, capitalizing on consumer holiday season online shopping simply makes good business sense.
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