5 Key Things About Google Plus Pages for Your Business
This week Google announced that they’re opening up their Google Plus social network to let businesses join the party, through something they’re calling “Pages for Business”.
Businesses need to think carefully about results before they commit to a new social networking platform. If you’re a business owner or marketer, here are the things you should consider before deciding to set up your Page or to give it a pass.
If it’s Google, it’s about search
Google’s equivalent to Facebook’s “Like” button, the “+1”, is about so much more than just social networking. It’s about enhancing your visibility on the biggest search engine in the world.
When one of my contacts +1’s one of your site’s pages, I see their endorsement in my search results when I search for products or services like yours. That provides a huge boost in terms of both credibility AND visibility — +1’d pages leap right out of the search results at you with a trusted face attached.
And I predict that in the not too distant future, pages with more +1’s will start to rank higher in search results.
Amplifying AdWords
Along with the launch of Pages for Business, Google has launched a new extension to their AdWords service that will let people +1 your page right from your ad. Again , this is a way to help your ad stand out from the pack of generic text ads AND help your long term organic search visibility.
Another prediction: As the Google Plus platform grows, you’ll be able to target your AdWords ads to people based on their interests and employment as well as by what they’re searching for and where they’re located. This puts your products and services in front of your ideal customer at the precise moment they’re looking to buy. Powerful.
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