5 Key Things About Google Plus Pages for Your Business - Page 2
Segmenting and targeting your audience
Do you have different things to say and different ways to say them to your staff, your customers, your best customers and the world at large. You probably do, or at least probably should. Google Plus is pretty much the only social media platform, other than email, that lets you target specific messages to specific segments of your audience.
For all of the pluses, there aren’t a lot of ways to extend your Google Plus Page (yet?). You can’t add apps or new ways of interacting with a page, the way you can with Facebook. And there are limited opportunities to fully brand your page. If these are must-have’s for your business, then it might be better to give G+ a pass.
The usual stuff
The same basic rules apply to Google Plus Pages as to other social networking platforms. Is your audience there and is it likely to be? Can you make the commitment to publish, share and interact?
After all, you wouldn’t install a phone system and then never answer the phone or publish a blank brochure with nothing but your logo on it.