5 Ways to Pimp Your 'About Us' Page for Marketing Juice
Your “About Us” page is as sexy as going lingerie shopping with grandpa. Hang on to that thought and channel your disgust into revamping it. Nothing personal. We’re all guilty of spending the least amount of time on one of the most important pages. I wish it wasn’t the second most trafficked on my site! Check your analytics. If strangers are giving up the love, you better return it by rewriting your story.
Recipe for a Spicy “About Us” Page
1. Tell Your Story. Yes, you have one. Every business started with a late night, hair-brained idea. Tell yours! People crave stories. They’re the connective glue in a cold cyberspace. We buy from people we trust, relate to and like. Simply explain what it means to you to help others solve their problems.
You’ll get more bang from a well-crafted, personal story than a boring list of Degrees Earned. The quickest way to convert a browser into a buyer is with honest connection. Keep it light, but make it real. Think first date witty banter. You want a second date, right?
2. Polish Your Trophies. Horns were made for blowing. They’re loud and command attention. If you’ve racked up awards and accolades, honk ‘em loud. Online, they may be the ONLY thing that differentiates you from your competitor. You think I’m going to go all schoolgirl shy on the fact I’ve nabbed 3 Emmy Awards? Only if I’m tired of working. Find creative ways to showcase your achievements. Always include photos or graphics. If you’re too shy to say it, show it.
3. Ditch the Stiff Pictures. Nothing sets the tone for the “About Us” page like your photos. Just as important as your revealing story are your personality-infused pictures. Stuffy, buttoned up, conservative poses have their place (booking photos of Wall Street scoundrels), but not if your company is trying to portray ingenuity, innovation or creativity. Think of your brand’s image. Your photos should match.
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