A Cloud-Based Disaster for Small and Home-Based Businesses
I'm a great fan of David Pogue - mostly because, even though he's best known for his NY Times technology columns and Missing Manual book series, his first (and also) successful career was as a conductor and musician on Broadway.
(I know. One has nothing to do with the other - but there you have it. I come from a family of musicians - including on Broadway. Deal with it.)
On the tech side, one of the reasons why Pogue is so good is because he's willing to say the things that need to be said - whether it's about Cisco's decision to shut down the Flip Camera, taking on the cell phone carriers about their extra, unfair fees or, today, the future of the cloud.
Pogue didn't go there, but if you're a small business owner - particularly home-based - you were reading a real warning of problems and costs to come.
Because what Pogue wrote about is not how wonderful the cloud is and how you should move everything you do onto it - which is what we keep hearing from Apple, Google, HP and everyone else - but what it's going to cost us as the likes of Comcast, TimeWarner and other broadband providers start capping and controlling access and speed to the internet. And the cloud.
If you're a member of any small business lobbying or support organization, the Rotary or even your local Chamber of Commerce, it's time to start getting your message ready to your internet service providers.
Left to their own devices, they'll keep increasing your costs while reducing your services. For them, you'll be a blip - at most - on their radar. Probably not even that.
For you, this is fair warning. It's time to act.