American Express Contest to Award Facebook Makeovers to Small Businesses
Do you own a small business? Do you want a Facebook makeover for your company?
American Express OPEN has launched a contest to award an all-expenses-paid trip to Facebook’s headquarters for five small business owners. The business owners will receive a two-day, one-on-one Facebook overhaul as well as a $20,000 cash prize.
Winners of the “Facebook Big Break for Small Business” contest will be taught how to maximize the power of Facebook to improve the marketing of their products or services to current and prospective customers. The business owners will learn how to Facebook pages, ads and social plug-ins.
The training sessions at Facebook’s headquarters will appear on OPEN’s Facebook page and on OPEN Forum, American Express’ website for small business owners.
Before the five winners are chosen, 10 runners-up will win $2,500 in Facebook advertising to help them target potential customers.
Nearly half of small businesses say they use social networking sites to communicate with customers and market their products, according to the latest results from the American Express OPEN Small Business Monitor. That represents a substantial increase from 2009, when only one in 10 respondents reported actively using social networking sites. Facebook is the most popular social media site for small business owners, according to the 2011 survey.
“Small business owners are experts at customer engagement, but the tools and techniques for finding and engaging customers are quickly evolving,” said Julie Fajgenbaum, vice president of American Express OPEN. “It’s critical that business owners understand these new channels and platforms, which is why we are collaborating with Facebook to educate on the benefits of engaging customers through social media and provide real, tangible tips on how to do it effectively.”
Adele Cooper, director of global customer marketing and communications at Facebook, said the world’s most popular social networking site helps small businesses “create a more personal and engaging relationship with their customers.”Continued on the next page