Analyze This...and That
Marketing your small business online requires a lot of qualities; tenacity, creativity, time management and more.
How do you know all this hard work you’re putting in is worthwhile though? The answer is simple – analyze.
Keep reading to discover three benefits of monitoring your online marketing activities regularly.
Time is precious when you’re running a small business. On the face of it, doing all this analysis may seem like just another task that you struggle to fit in to your weekly routine.
Investing a little of your time in checking how your marketing is working for you can save you a whole lot of wasted time in the future.
For example, you may be spending four to five hours a week writing guest blog posts for sites related to yours. Have you ever stopped to look at how these are performing? If you’re only getting a small amount of traffic and zero sales/enquiries from these, surely you’d want to know about it so you can focus these four to five hours on another area of your business?
Cash flow in your small business is another thing you need to watch like a hawk. Let’s say you’re spending £100 on Google Adwords a month. This £100 could be delivering a positive return on your investment or be a complete waste – do you know which it is?
Taking time out every week to analyse your Adwords results can help you either tweak your campaigns where necessary or stop them altogether if they’re really not working as you hoped.
Making sure you fit in this analysis every week could prevent you wasting hundreds or thousands of pounds every year.Continued on the next page