Are Your Customers Secretly Talking Behind Your Back?
If you had to put a price on the amount of blood, sweat and tears that went into building your business, could you?
No doubt you’ve put countless time, energy and money into your growing company. You’ve considered every little detail to assure success from identity and branding to customer support.
But what if one of those customers you’ve worked so tirelessly to impress and keep happy has something different to say about you and the way you do business?
Chances are, the jaded person is jumping online to share their experience with anyone who’ll listen.
You should, in fact, embrace any opportunity to address the issue head on. In doing so, you’ll display your continued commitment to improve, retain customer loyalty and enhance company morale.
But the Internet is a big place. How could you possibly know what is being said about you or your company at any given time?
Here are three ways to keep tabs on your business (and personal) reputation. And who knows, you may just find that people are singing your praises. And that's great, too.
1. Search Engine Alerts
Both Google and Yahoo offer to keep you posted regarding your online reputation.
Simply enter your name or business name into the form field, select how often you want to be notified (daily, weekly…) and provide an email address where the results should be sent and you’re in.
You’ll automatically receive a detailed report with any new instances of your search term appearing online.
2 Blog Search
It's no secret that we are smack dab in the middle of the Blogging Era. Who could argue with figures estimated well above 150 million blogs online today?
If your business is mentioned in a blog, it could have a powerful impact on your bottom line. Keep tabs on your reputation in the blogosphere with these ‘blogs-only’ search engines.
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