B2B Marketers and Social Media - The Catch 22 Situation
In the aftermath of Google's Panda updates many business-to-business portals have seen an unprecedented fluctuation in their rankings and have even observed a downward slide in their traffic.
Matt Cutts (Google's anti webspam head) was recently asked - what would he include in his SEO strategy list for 2011? He replied creation of great content (bait) spread via social media. This wouldn't just help in getting quality natural back links, which could result in better rankings, this would also help in acquiring new visitors and customers. Experts think, the reason why this strategy would succeed is this - in the world of social media, even now, the creators of original and quality content are less and those who link or spread it further are more.
As per one of the latest research report: "23 percent of social users are 'creators' and almost one in 10 are 'megaphones' who generate web content, surrounding brand info found on social sites, and they're likely to link to valuable resources."
The three pillars of social media marketing are Facebook, Twitter and LinkedIn. Social media pundits say that, three of them should be used in a different manner, with different content, however, with the same goal in mind which is acquiring new customers and spreading the message to the right kind of targeted audience.
Another big question which is being discussed at length is: Has article marketing finally lost its sheen? Experts believe, Yes if it not done in the right way. This essentially means if the article isn't well researched, just a mashed up piece of rephrased words of an already written text, it wouldn't help a site and could instead harm it as well.
B2B marketers should write well-researched original articles (length of the article would also matter), then (preferably) upload it on to their site and spread it via social media sites.
B2B companies have often struggled to succeed with social media sites and so far have had less than desired results.
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