Bach to Rock: A Prodigy Amongst Children's Franchises
In the two months that Bach to Rock has been franchising, it’s earned awards and attention that even the most established of franchise concepts would covet. Inc magazine named Bach to Rock one of the Top 10 Franchises of 2010 and the Washington Business Journal named it one of the Fastest Growing Companies to Watch for 2012. It’s clear that the children’s franchise is rockin’ its way to the top.
History of the Concept
The origins of Bach to Rock lie, as with most things, in the recognition of something missing. A Juilliard-trained middle school music teacher realized the music curriculum was, frankly, lacking in his Washington D.C. classroom. So, he created his own.
Instead of just playing scales by themselves, he put his students in groups so they could ‘jam’ together and socialize. Instead of strictly classical music, he integrated popular music to make lessons more fun. Instead of teaching students just one way, he identified each students’ preferred learning method (audio, visual or kinesthetic) and customized his teaching approach accordingly. As a result, he created more engaged, happy young musicians and his curriculum spread to other public and private schools.
Better Test Scores For Kids, Jobs for Teachers and Musicians
The Juilliard-trained teacher eventually sold his method and curriculum to the creators of Bach to Rock, who have taken the concept to new heights. While the concept has been hailed as a roaring success, Bach to Rock is much more than just a career opportunity for franchisees.
As we’ve all heard, playing music has been linked with higher test scores and greater aptitude for science, math and reading subjects. We’ve also all heard that education budget constraints are leading to job cuts for many teachers and budget cuts for fine arts projects like band classes and school musicals. Opportunities for children and young adults to play music are less and less available in schools.
Bach 2 Rock offers a solution. Obviously, the children’s franchise offers music lessons, but it also provides jobs. Bach to Rock not only teaches music, but provides a place for music teachers-- often the very same that the school system couldn’t afford to keep.
It’s no wonder Ralph Rillion, Bach to Rock’s vice president of development and sales and a “lifelong musician,” “fell in love with the concept.” According to Rillion, the teachers at each of Bach to Rock’s franchise locations are “musicians by trade at some point or another, hobbyists or music teachers.”Continued on the next page