Blogging is Marketing
No doubt you're sick of hearing how "content is king" and that it is is imperative to blog regularly to keep your site fresh and interesting. It's a lot of work, right?
If you have dutifully spent an hour a day writing a blog to help promote your online business for the last X months (where X is a large positive integer) and haven't managed to attract the type of traffic you were hoping for then it's likely that you are missing one or two pieces of the puzzle.
Blogging for business is as much as much a science as it is an art. Every piece of content you create must be done with a particular goal in mind - it could be showing off your knowledge and skills, attracting comments and eliciting a reaction from the community (link bait), increasing your sphere of influence (reach), and so on.
The fundamental goals of blogging for business are:
- To increase your site's PageRank and SEO in order to appear higher up the SERPs (Search Engine Results Pages)
- To demonstrate skills and expertise in your niche
- To build a following of customers and potential customers to help drive revenue
- To increase your "reach"
- To drive traffic (i.e. social marketing)
Now, most people make the mistake of thinking that blogging is not a "core" business function. It's something you do on the side, to help the business. I say otherwise. Since marketing is one of the most important aspects for any business, big or small, there is almost nothing more important than blogging, because blogging is marketing.
Allow me to explain...
By writing SEO enhanced, tightly focused and highly relevant content on a regular basis, it is possible (provided your site is properly designed) to build a large following. This could be through RSS feed subscriptions, Twitter followers, LinkedIn connections , Facebook fans, or any other social method. Every blog should be geared to make it as easy as possible for people to share your content and follow you.Continued on the next page