Closed Loop Marketing Takes On a Whole New Meaning

Author: Mikaela Louve
Published: February 09, 2013 at 1:35 pm
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Social media marketing continues to prove itself as a successful way to grow a small business. YouTube has catapulted a small yarn shop from a little skein of yarn into a big hank that's to be reckoned with around the globe. Jimmy Beans Wool has been ranked on the Inc. 5000 list of fastest growing companies for the past four years in a row.
ball of yarn - Jimmy Beans Wool

What are the social media marketing lessons to be learned from this wooly explosion? How can other start-ups emulate Jimmy Beans Wool success and use it to capitalize on some big wins of their own?

Let's take a look, shall we?

Social media lessons gleaned from Jimmy Beans Wool:

Be useful and interactive
Growing a business using social media is only effective if you understand how to engage your audience. You need to be unlike any other. Yes, setting up a YouTube channel or a Facebook Fan Page is step one, but then what. What are they getting from your social media extension that they are not already getting on your website? How are you interacting with your audience? What's your useful and interactive plan of attack? If you're a hair stylist, are you giving out step by step directions as to how to get my hair to bounce and behave the way it does when I leave the salon? If no, you're not being unlike any other. This brings us to the next social media lesson.

Take it one step further
Show me how you do it. The Zanders take a laymen approach and literally show me how to get down with my ball of yarn. They didn't just start a YouTube channel, they understood the need of their audience to interact with their product so they made online yarn as tangible as possible and consistently deliver a textile experience. For the yarn enthusiast, the videos are engaging and interactive. They've done such a good job tying together their social media presence and their customer service experience, customers are making pilgrimages to the store. That's what I call interaction.

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Article Author: Mikaela Louve

Mikaela Louve is the Co-Founder of Entrepid Inc., a business solutions design firm that grows and manages companies through business incubation and consultation. As a Business and Marketing Analyst, she has grown and sustained companies for over 10 …

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