Feature: Moving America’s Heart and Soul: Small to Medium Business Driving Change

Cloud-Using Small Business Owners Recover from Disasters Quicker

Author: Steve Woods
Published: January 03, 2013 at 10:50 am

Thank you to Spark Business from Capital One for sponsoring this feature highlighting small business.

In today’s data-centric business environment, every business contact, every sales receipt, every important document, every bit of your sales and payroll is simply a few clicks away. Many small businesses rank their chances of survival on the ability to rapidly access all sorts of data when needed, in response to a client’s needs.

How safe is your continued ability to get to this stream of data if disaster strikes? A study by Sage North America found that although the overwhelming majority of small businesses in America backed up at least their financial transactions, most of the backups were stored in the same place as their computer or server. A major flood that damages your storage media may sink your business as well. Permanently.

According to Harvey G. Ryland, the President and CEO of the Institute for Business and Home Safety, as many as a quarter of all businesses never even get their doors open again following a major disaster. Of course, this isn’t always due to loss of data - sometimes it’s simply damage to the building or uninsured equipment. Regardless of circumstance, 1 in 5 businesses of any size go through an impactful disruption in service to their customers each and every year - and use of the cloud can play a large part in how each business storm is weathered.

Anti-virus and data protection company Symantec recently released its 2012 SMB Disaster Preparedness Survey, revealing that the success of a disaster preparedness plan was integrally linked to the adoption and use of cloud-based services such as virtualization, cloud computing and mobility.

"Today's SMBs are in a unique position to embrace new technologies that not only provide a competitive edge, but also allow them to improve their ability to recover from a disaster while protecting the information that their businesses depend on," said Steve Cullen, who serves as Symantec’s vice president of worldwide marketing for SMB and Cloud.

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Article Author: Steve Woods

Tech Geek. Digital Sommelier. Tea Aficionado. Founder of http://www.kupeesh.com Twitter: @YouKnowSteve

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