Facebook: A Winner with Restaurants? - Page 2
"Restaurants have always relied on 'word of mouth' for their referrals, and today there is no more used avenue for this than social media," says Sayf Sharif, founder of oRestaurantDesign.com.
Sharif recommends that restaurants and foodservice pros looking to get started with Facebook actually take the plunge. Here are his five top tips for making Facebook a winning marketing tool for your establishment:
Fill in the Facebook page information. Be sure to list your open hours, add a link to your website and add a description of what you do.
- Add your logo and photos of your restaurant and food.
- Invite people to “like” your page. Ask your friends, family and staff to help you spread the likes. When you get to 25 likes, you can snag a name for your page such as facebook.com/yourrestaurant. Be sure to add links to it on your website.
- Use the page! If you create a Facebook page, add it to your online marketing process. Add links to your blog posts, daily specials, fun events, pictures, etc. Be active!
Be social! If all goes well, people will interact with your page. If someone asks a question about a special or an event, answer them! It’s not called anti-social media.
Williams says that once the restaurant or foodservice vendor realizes the effectiveness of Facebook, it’s easy.
“They’ll be willing to devote the time and energy to connecting with their customers,” he says. “It’s just a matter of getting restaurant owners over those first few hurdles.”
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