Feature: Moving America’s Heart and Soul: Small to Medium Business Driving Change

For Small Business, Social Reaps Bigger Rewards, When Done Right

Author: Steve Woods
Published: December 06, 2012 at 10:39 am

Thank you to Spark Business from Capital One for sponsoring this feature highlighting small business.

If you’re a small business owner and want to create a successful social media presence, here’s a secret: Do it the same way you built your business – over time, by paying attention to the little things, and through a personal touch.

A recent survey of 500 small businesses shows they are spending more time than ever on social networking, finding the effort to be valuable but struggling with the additional expense of time. Done wisely and using proven business insight, that precious investment of time on social media could reap very large rewards.

Location is everything

According to the survey, Facebook is king among small business, with 2/3rds of small business owners spending time there several times a week. Micro-blog site Twitter was second with 50% of small business owners tweeting a few times weekly. But where does your client base spend its time online? Take the time to ask your customers which social networks are their favorite, and what types of social interactions with businesses they find appealing. This will be your starting point.

Pay attention and invest your time in places and in ways your customers say are desirable to them.

Word of mouth (or keyboard) works

With so many active users worldwide, Facebook would seem to be the logical place to hang out. Unless you advertise your social media presence in your store, in ads, on business cards and even receipts, don’t expect to meet many of your customers there. Let your customers know you’ll be sharing discounts or free add-on services for those that friend or follow your business’ social accounts, and personally thank them online when they share your ads with others.

After all, isn’t this how your business grew from the start – creating irresistible sales campaigns and via word of mouth? Don’t just build it – give them a really good reason to come, and keep them there with great content and conversation.




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Article Author: Steve Woods

Tech Geek. Digital Sommelier. Tea Aficionado. Founder of http://www.kupeesh.com Twitter: @YouKnowSteve

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