Four Reasons No One Cares About Your Idea
This weekend I wanted to hang myself. Somehow I got roped into going to a networking meeting that I thought would add value to our company. Instead I found myself on the Island Of Mistfit Toys listening to one “great” idea after another. For two hours people stood up, introduced themselves and talked about their businesses. It was excruciating.
Bored, I found myself leaning over to my Sales Director and whispering “that’ll never fly”and “this guy is a nutjob.” As time slowly ticked by, I looked for a stealthy way to exit. No luck, we were trapped. I began to wonder if the orange extension cord laying along the floor could be used as an effective noose. We bolted at the break.
In 16 years as a business consultant I have seen a lot of ideas pushed across my desk. Some were legitimate, others pipe dreams. One of the tricks to success is cultivating a support team. The problem is that your friends and family probably won’t be that team. Understanding the psyche of friends and family will help you work beyond them. To help you through the discouragement I will give you a few survival tips for sharing your million dollar idea with the world.
1. The only person passionate about your idea is you. Nobody else will be able to relate to your idea because they probably don’t understand the problem you are trying to solve much less the genius of your solution. Ideas are deeply personal so be careful who you share it with.
2. No one will have the nerve to tell you that you are an idiot. By nature, family and friends try to be supportive so you are never going to get an honest opinion from any of them. If any of them pulls you aside and bluntly explains that you are crazy, hold on to them for dear life. Honesty is a rare commodity and goes a long way in this business.Continued on the next page