Google Places – Are You Ignoring Potential Customers?

Author: Jamie Fairbairn
Published: March 23, 2011 at 12:37 pm

Google Places has been around for a while now but for some reason not every small business owner has claimed their listing.

If you had a conventional bricks and mortar store, would you put the ‘closed’ sign up whenever a potential customer approached?

Read on below to discover four ways you’re hurting your own business by not claiming your Google Places listing.

Missing out on sales

By being invisible when it comes Google Places you could be missing out on hundreds or even thousands of online visits and potential sales.

Google Places is free – who wouldn’t want a free way to make more money online?

Can you think of any other ways to advertise your company to thousands of people a year without paying a penny?

Directing traffic to your rivals

Your lack of presence on Google Places will not just harm your business; it will also drive more traffic to your rivals. Depending on your business and location, there may only be one or two other businesses on Google Places, so don’t let them grab all the traffic; get a share of it for your company and make sure you compete online.

Not making customers aware of promotions

You can add vouchers to your Google Places listing which can be very useful if for example, you’re running an end of season sale or introductory offer for new clients.

You have complete control over your promotions so can run them for any period of time you choose. If an offer proves too successful, you can simply remove it from your Google Places listing.

Continued on the next page

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