Google Places Product Update
This week Google announced the launch of its local product availability feature for Google Places pages.
At the moment this is only available in the U.S. but I thought it was worth talking about on my blog as it’s a useful looking feature that has the potential to be rolled out worldwide.
Read on below to discover the main benefits this update could bring to your online business.
What is the local product availability feature?
Who better to explain it than Google themselves? Here’s what Paul Lee had to say on the Google Merchant Blog:
"a new feature that automatically brings your offline catalog to the web, letting customers view your products and search your local inventory on your Place Page before visiting your store.”
It will display five of your most popular products together with their prices so potential customers can browse online for what they’re looking for online before coming to buy it from your offline store.
Would-be customers can also search your stock if they’re looking for a specific item not listed in your five items.
How is it useful?
In my view this is a worthwhile new feature that will benefit businesses and consumers. From a company’s perspective it will allow people to see products in their physical store in an online format which can only help to attract business.
From a consumer point of view it will help save a lot of time driving round lots of different offline stores looking for the product they want at the best price.
How do I get it on my Google Places listing?
At the time of writing you’ll have to be U.S. based and have a Google Merchant and a Google Places account.
You have to enter the details of the stock you hold in your offline store such as price, quantity and description and regularly update these to ensure your listings are accurate.
It remains to be seen how successful this new development from Google will be, but it certainly has a lot of potential for store owners who are committed to keeping their stock up-to-date online.