Feature: Building Business

How to Determine Your Market and Reach Your Target Customers

Author: Kim Beasley
Published: February 26, 2013 at 9:09 pm

Don’t Just Market Anywhere, Market To Your Target Customers

Wanting to reach your target audience is one of the things that can help business owners grow their business. Keep in mind that just marketing anywhere and everywhere won’t always bring your target customers to you. Choosing to create a strategic and target marketing plan is the base direction to take your business in to grow it successfully.

Having a targeted and strategic marketing plan is more beneficial to your business in the long run. Determining who your makes up your target market will benefit your business and draw in your target customer who are looking for your product or services. These customers can even become faithful purchasers need your products or services and who can encourage others to purchase from you Now ask yourself, “How can I determine who they are?” and “How can I reach them?” The rest of this article will explain the answers to both of these questions.

How to Determine Your Target Market

When you start to develop your strategic marketing plan, identifying who your target market is should be your first step. This will allow you to determine the opportunities that are available to you and can help you establish a marketing plan to reach those target customers in your target market. It is absolutely necessary to find the correct balance after you have defined your target customers, so they realize that you want to connect with them.

Also, there is nothing wrong with honing into a niche area (a specific sub-area) of your business that you’re an expert in and using this in as part of your target market strategy. Take a look at the list of questions below. These can help you develop ideas on how to start the process.

  • Who will benefit from my products or services?
  • Where can I find these target customers?
  • What geographic locations do I want to focus on?
  • What industry or occupation would benefit from my business?

Reaching Your Target Market

Once you are able to determine who your target customers are, you can start compiling your marketing strategy to help you reach those customers. By knowing your target customers and how to reach them, this will help you to be more creative with your marketing strategy. Customers like and appreciate content that is relevant to them, information that they would like to learn or articles/posts that will assist them.

Continued on the next page

About this article

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Article Author: Kim Beasley

Kim Beasley is passionate about social media and so she coaches, trains and manages social media for business owners. She enjoys assisting business owners to develop their online brand so that they can successfully grow their visibility and reach their target customers. …

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