How To Drive Digital Change and Social Media into the C-Suite - Page 2
Learn the New Concept of Mission Control
Mission Control is the services, people, tools, and analytics to monitor the consumer conversation and keep it going. Reach out into the entire organization and let everyone experience the power of listening.
Demonstrate Value to Get Buy-in
Get high level buy-in from the value of listening via listening tools: identify insights and trends. Use competitor case studies and hand-holding tutorials.
Jump Traditional Hurdles
Concerning possible limitations for B2B within controlled industries like financial and insurance:
- Redefine the nature of the relationship you desire. For example, move from being a service provide to a brand defender.
- Identify your community. It's OK to have smaller numbers if you can be a thought leader. Look for/create digital space where you can “talk” where no other media exists.
It's Not Social Media As Usual
You don’t have to use Facebook, Twitter, etc. in conventional, mass consumer ways if not appropriate. E.G. Create small communities with Twitter.