iContact E-mail Marketing Now Available on Salesforce.com AppExchange 2

Author: Timothy J. Lavallee
Published: November 13, 2010 at 12:09 pm
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iContact recently announced the availability of iContact for Salesforce on AppExchange 2. E-mail marketing with iContact for Salesforce allows users to create, send and track relevant and targeted e-mail marketing without the need to learn a new application. Built using Force.com, the enterprise cloud computing platform, iContact for Salesforce is immediately available for test drive and deployment on AppExchange 2. iContact will be attending Dreamforce 2010, the cloud computing event of the year, at Moscone Convention Center in San Francisco December 6 – 9, 2010. Be sure to stop by booth #312 for a demo and more information.

iContact for Salesforce is tightly integrated with the Salesforce Campaigns tab, making it easy and convenient for users to successfully send relevant and targeted e-mail marketing without the need to learn a new application. Additionally, iContact for Salesforce assures the users' message will be delivered securely to customer's inboxes.

"Extending the power of iContact to the community of Salesforce.com customers was a logical decision for us," said Jeff Revoy, Chief of Product, Marketing and Strategy at iContact. "We combined the intuitive Salesforce interface with iContact's e-mail sending capabilities and delivered a product users will find easy to use, and a valuable solution for communicating to their customers, prospects and partners."

iContact for Salesforce allows users to see how each contact or lead responds to e-mails across multiple campaigns or if the contact or lead is moving in the right direction in the marketing/sales funnel.

 
 

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Article Author: Timothy J. Lavallee

Follow me on Twitter @timlav. :: After a decade in local journalism in suburban Boston, I quit and moved to North Carolina to teach elementary school. Then along came the social Web, and now I find myself caught between two worlds: teacher by day, Web writer and editor by night. …

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