Inspire Yourself First Before You Inspire Others With Your Small Business Marketing
Marketing was never meant to pay off quickly.
Like the contrast between holding a job and becoming an entrepreneur, marketing is in the long-term end of the spectrum, requiring the marketer to invest ample time and resources before all that marketing effort begins to pay for itself. Being an employee guarantees a stable and steady income, but the huge pay off is in becoming an entrepreneur and establishing a successful small business. Marketing is the same.
Thing is, how do you keep your marketing inspired over long periods of time, despite ups and downs in your own life as well as everything else your business is going through? As a business owner be prepared to see some rough times ahead. Knowing that, how can you inspire yourself so you could keep rolling out marketing campaigns that inspire, and lure, prospects to your business? Here are some tricks.
1. Make a list of your to-do tasks, and keep it short
Nothing keeps a person down more than a long list of tasks waiting to be done and knowing there won’t be any “Me time” in the next couple days to come.
We all want some free time for ourselves and our family. So if you want to be able to come up with effective marketing ideas, don’t burden yourself with the thought of 100 more tasks waiting to be done before Thursday. Instead write 2 or 3 items on your to-do list, finish it, go out and celebrate and then repeat the cycle. Sometimes planning less allows you to do more.
2. Work outside the office
It’s easy to say you’ll be setting aside time to work in your home office to plan out your next marketing campaign. But when that time comes, it becomes impossible to pull yourself into the office to get the work done. This is where the calendar feature on your mobile phone comes in.Continued on the next page