Launch a Twitter Campaign Before Anything Else - Page 2
1. Provide a profile image that symbolizes if not demonstrates your concept, and a full description in your bio. Obviously the worst thing you can do it leave the ugly egg profile image. But another mistake would be to use an image that has nothing to do with your concept. Likewise, you need a bio that accurately describes what you’re launching, when, where and why you should be followed.
2. Appeal first and foremost to your niche. Chris Anderson proved in The Long Tail that not only is there a niche for most anything, but there are die-hards within the niches that will become evangelists for your concept if you connect with them. Each niche has a community, and in every community there are influencers. So reach these people first of all.
3. Tweet regularly about your progress. You should tweet regularly anyway, but let your followers know what you’re doing to make progress. Tell them about setbacks you are having, victories you’ve achieved, and obstacles you’ve overcome. Remind them of the launch or release date, and include them in decisions when possible by asking them their opinion.
4. Provide content as it becomes available. Don’t hold content back and then spring it all on them on the release date. Get them excited about it by giving them pictures, articles, anything you can as you get it. In fact, give them this content the moment you get it—reward them for following you .
5. Be genuine. Lastly, be as genuine as possible in the way you represent yourself. Don’t try to be something you’re not. Let’s face it, at the moment you really don’t have much of anything anyway: just an idea at most. But, you are giving your followers a rare glimpse of the wonder of entrepreneurship by letting them see the magic, sweat, toil and tears that happens when the concept—the idea—of a brand, business or product becomes reality.