Len Short is truly an online marketing pioneer, heading up marketing at Charles Schwab, AOL and then (PRODUCT)RED. He is now leading Chug, a car buying search engine, as its Founder and CEO.
Before his career moved online, Len worked on major marketing campaigns for credit card companies and rolled out MCI’s highly successful “Friends and Family” marketing campaign.
I recently caught up with him outside of George Lucas’ Skywalker Ranch. He was kind enough to conduct a video interview from his car. Fortunately, he spoke with me while he was parked and not careening down the highway. Unfortunately, his iPhone flipped his image to landscape mode. Despite this technical glitch, I opted to publish our discussion, given the high-quality content of his comments. If watching the video is too distracting, simply minimize the screen and listen to Len’s insights as you would a podcast.
John Greathouse is the author of the hands-up startup advice blog infoChachkie (http://www.infochachkie.com)
He has held a number of senior executive positions with successful startups which generated more than $350 million of shareholder value.