Lessons From a Start-up

Author: Adi Gaskell
Published: January 14, 2013 at 5:54 am

brightbytesPreviously I interviewed Jonathan Lehrich, program director of the MIT executive MBA program on how they foster entrepreneurship amongst their students.  Today we have Rob Mancabelli and Hisham Anwar with us to talk about BrightBytes, the start-up they founded as part of their EMBA studies at MIT.

BrightBytes is an educational data analytics company. It delivers decision-support tools that (1) enable educational leaders to build 21st century learning environments, and (2) enable educational technology companies to measure the effectiveness of their products and services.

Is the service aimed at the corporate market or the schools market?

Both. First, the platform serves the needs of educational leaders around the globe. These leaders work in school districts, regional agencies, states or national departments of education. Second, the platform is built for educational technology companies to evaluate the effectiveness of their products and services.

How did you get the idea for the business?

BrightBytes was started by two friends, one an educational thought leader (Rob) and the other a silicon-valley technology leader (Hisham). They met on the first day of the EMBA program at MIT, and they quickly became friends. They discovered a shared passion for improving education, and during the next two years, they spent countless hours analyzing the K-12 educational technology space to determine the biggest needs in that market.

Their conclusion? While technology has become an indispensable part of learning, there's currently no easy way to separate the effective application of technology for learning from mundane usage that just wastes time and money. There's also no way for educational technology companies to measure the impact of their products and services. With billions spent annually on ed-tech, this inability to measure the impact of this investment creates inefficiencies that deeply impact student learning, school budgets and stakeholder confidence.

Continued on the next page

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Article Author: Adi Gaskell

A writer on management issues for publications such as Professional Manager, CMI, HRM Today, Business Works and Technorati. I also cover social media for Social Media Today, DZone and Social Business News.

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