Local Business in a Tough Economy – Social Media Could Help Offset Negative Impact - Page 2
Given that social media is relatively low-cost, fairly simple to use, and even in its infancy has a proven track record to boost promotions and sales for businesses, it’s no surprise that more and more companies are turning to sites such as Twitter, FaceBook and LinkedIn to help build their customer and prospect base to boost sales and profits. With more than 5 million users on FaceBook alone, the potential for growth is exponential.
In addition, a recent survey from MarketingSherpa, a research firm and publisher of marketing know-how, that included 2200 survey respondents and reviewed best practices to improve search and social media marketing integration confirmed that social media helps boost search engine ranking for businesses, in addition to building brand identity and credibility which lends to increased brand loyalty.
Bottom line is small businesses are beginning to see a light at the end of the tunnel (though it might only be a dim light for some as of late), and social media is one tool to help bolster a business to create brand awareness, loyalty and promotions to increase traffic and sales both online and offline to overcome and mitigate at least some of the negative impact of a challenging economy.