Manufacturer Opportunities in the Social Media World
Marketing types define me as an early adopter. I wait in line for Apple products and I’m always excited to try any new software or gadget. Maybe it’s my generation, it’s possible that I’m just a geek. So, it makes sense that I have been playing with social media since the start, simply because I can. However, I’m a manufacturer and never market to the greater public.
My business base comes from manufacturing, specifically OEMs, original equipment manufacturers. Essentially, those companies that are making components that go into another product, that is eventually sold under the other company’s name. Social media methods are just now starting to show great benefits in our marketing efforts. The following is the reasons why you need to be using social media as a manufacturing company, and how to start. The wave for our types of business is just starting to swell.
First off, some generalizations about how people pick services through social media today. There is nothing special in this, it’s really no different than if you look at how and why people buy via asking their neighbor for a referral on their favorite plumber.
A. Social media methods bring the neighborhood to a much larger scale. Your friends across the globe could easily be sitting in the house next to you.
B. Studies show that a majority of people who pick a service based on a recommendation of a friend on Facebook, are happier with the choice than those who did not use a friend to get the referral.
C. A majority of consumers using social media are doing so to get opinions, of others, which have used the same service or gone through a similar event. (Schwetlick)
Great, you are thinking, if I was selling house cleaning services this would be golden. However, you are manufacturing products and often not seen by the public. This is still a golden idea . It’s human nature or the psychology of social media. The bulk of consumer needs are being taken care of via social media today, people connecting and recommending products to buy. There’s no secret that social media outlets are paying off big in the area of marketing.
What you will find is an increasing amount of manufacturers in social media and striking up conversations. In the world of manufacturing, there is often a triangle of people need to get a product noticed, specified, and then used. My industry happens to be the commercial glass industry. It takes a manufacturer of a component (me) to catch the eye of an architect, who then specifies my product.Continued on the next page