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New Media Communications Strategies For Small Business Awareness & Growth

Author: Edmund Jenks
Published: February 18, 2012 at 4:04 pm
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From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and their possible inherent uses for your organization. Caption & Image Credit: Saginaw Valley State University (svsu.edu)

New Media Communications Strategies For Small Business Awareness & Growth

Ever since the advent of Microsoft Windows in the mid-nineties, which made the computer as a mode of communication more accessible to most everyone, people have been trying to figure out how to leverage its communicative power to have their business interests grow. In other words ... How can one use New Media communications to make money and have their businesses grow to meet the needs of more potential customers?

The next layer that has developed over these last one and a half decades are programs that help people to connect with additional ease to share interests, ideas, information, and just plain communicate on a broader field more quickly. This layer is called social media, and when used properly, social media can help a growing business boost brand awareness, improve customer relations, garner market research, even bolster sales. As the number of people who use social media rises, many marketing experts believe it’s essential for even the smallest of companies to consider developing a strategy to utilize this resource.

The worst effort a small business can put forth in this arena is to enter the world of New Media communications without a focus or a plan upon which the small business can leverage its limited resources to take advantage of the many social media communications opportunities that exist. As always, a business desires to place in motion a plan that will have a great chance at success, otherwise, why bother ... just run an ad in the local paper which fewer people bother to purchase, let alone read.

Logging on to a computer just takes a few clicks to potentiality connect one with thousands of business contacts and customers ... in addition to setting up networking strategies, business owners can use social media to glean useful insights by reading comments made by customers, industry experts, even competitors.


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Article Author: Edmund Jenks

Digital Age Publicist, Writer, Photographer, and Managing Editor - Consulting & Relationship Services For: >> Marketing & Business Communications >> Product Access, Representation & Promotion >> Business Relationships & Partnership Marketing Management …

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