NextAdvisor Releases Email Marketing Review Category for SMB

Author: Geoff Simon
Published: February 14, 2013 at 12:20 pm
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NextAdvisor.com, which provides independent reviews of online services for small and medium business, announced the addition of a new email marketing services section. Editors for the company tested and reviewed eight of the top services to determine which provided the best value and a general idea of how each service worked. The results are included below, and details can be found on NextAdvisor's main email marketing review page.

A recent survey done by StrongMail found that 56% of marketers plan to either increase or maintain their email marketing budgets. Email marketing has become, and continues to be a key element for small business to reach and grow their audience.

Businesses can now customize and segment audiences like you used to be able to with direct mail, only on steroids. Embeddable sign-up forms, branded & personalized messages that can speak directly to users have become common features. Not to mention list management, merge/purge capabilities and other features designed for small, medium and large lists used for everything from acquisition to retention and everything in-between.

Editors signed-up for each service and used them as a small business would. Looking at email creation, analytics & tracking, interface, customer support and overall usability they came up with an overall ranking. Other factors included the allotted number of contacts and email allowances to cost, which provides good estimates of the value for business.

"Whether you're looking for the service with the best email design tools, or the one that allows the highest subscriber list, it is important to know which service will give you the best value for your needs," said NextAdvisor's President, Erik Larson.

 The completed research can be found on NextAdvisor's small business resource center here.

 
 

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Article Author: Geoff Simon

Geoff Simon is currently the owner/operator of Simon Search Marketing, a small search marketing firm in Los Angeles, CA. Previously Geoff worked in a content optimization, search analyst role at Disney Interactive Media Group, Intermark Group and G2 Direct & Digital. …

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