Page Titles and Post Titles - What's the Difference?
If you know anything about SEO (search engine optimization), then you'll know that your page title is everything.
It may only be a small line of code, but it is the single most important thing that tells Google what your web page is all about, determining how it appears in the search results.
But for a lot of bloggers out there, confusion reigns between their page title and post title. So this article is going to clear this up.
Your post title is exactly what it says it is, the title you have given your blog post. As a general rule of thumb, your page title is automatically generated so in all likelihood it will be the same as your post title.
But, it doesn't have to be that way.
Many blogging platforms (such as Word Press) give you the opportunity to alter your page title to something that carries a little more SEO weight.
So, if you want your post to come up in the search results, but want to use an eye-catching title that doesn't necessarily place your keywords in a prominent place, you can amend your page title.
But remember, you only have 65 characters to play with, so make sure you get your keywords in at the start, but in a meaningful way.
What do I mean by meaningful?
Well if you cram your 65 characters with a load of keywords that mean nothing when strung together, it's hardly going to attract the clicks that you want. So select your keywords carefully and then create something that searchers will want to click on.
Let's take a look at an example. If I was looking for help with my dog that had behavioral problems, a web page with a title along the lines of "Dog Behavioral Problems - Advice and Training Videos" would suggest to me that I had found what I was looking for.Continued on the next page