People Talk. Protect Your Business With Online Reputation Management
Presumably, you know that SEO writing and content is a critical way of getting your business seen by the hundreds of millions of people who go online every day. Yet its value as a means of protecting a company’s reputation is often overlooked. The increasing number of customer review sites gives the people the kind of power they have never had before. If a company fails in its duty to satisfy the customer, a quick negative review can alert the whole world to the shoddy treatment meted out by an organization. This is an excellent method of keeping companies in check. Sadly, like everything else in the world that was originally created for good, online reviews have been used and abused for less than noble purposes.
It is not above an organization to write false reviews about a competitor. The bile spewed forth from them completely buries the good SEO content created by the unfortunate company on the receiving end of the fake reviews. Suddenly, when someone uses a search engine and types in your company’s name, all they find are reviews which state how awful your business is.
As a result, your sales start to plummet and your rival wins. Or do they? You can hire specialist companies to create more SEO content as a means of restoring and managing your online reputation. When you consider that around 75% of customers make a purchasing decision based on customer reviews, those on the wrong end of a fake defamatory review need to take action and fast.
Removing The Offending Material
This is why the services of a company that can quickly remove negative comments about your organization from the top pages of search engines must be employed as soon as possible. As already mentioned, high quality, informative SEO writing and digital content is the best way to remove comments that could damage your company’s reputation. You need an organization that can issue press releases, write fresh articles and blog posts, create social awareness and post videos onto sites like YouTube. An all-out SEO assault will help you quickly regain your favorable reputation.