People Talk. Protect Your Business With Online Reputation Management - Page 2

Internal departments should also be trained on how to protect their online reputation as well.  According to a Sept. 2011 article in the Wall Street Journal entitled 'Tips to Defend Your Digital Reputation' by Leslie Gaines-Ross, "Corporate leadership should participate in social media crisis simulations that replicate an attack on Twitter, Facebook, YouTube or on blogs. By rehearsing in a secure, off-the-Internet environment, a company can maximize the speed with which its top officers can react should the need arise." 

Dealing With Real Complaints
Of course, if the negative comments are genuine, you need to look at your company. A bad comment can actually be a positive occurrence because it will alert you to any deficiencies that lurk within the organization. By quickly addressing the user’s concerns and taking care of these issues within the first 24 hours, you could prevent damaging effects to your business and enhance your reputation even further.