Seven Common Online Copywriting Mistakes
If you’re a small business owner on a tight budget, you may decide to write the text for your website yourself rather than hiring a copywriter.
You could be harming your online sales/inquiries by writing your own website. With this in mind, you’ll find seven common online copywriting mistakes below which should be avoided at all costs.
- Not mentioning any benefits
Why should anyone buy your product or use your service, because you tell them to or because it’s going to benefit them in some way?
A very common mistake small business owners make when writing their own copy is to not mention any benefits at all. People only really care about what’s in it for them. Why should they buy your product or use your service? If you don’t give them benefits they won’t buy and why should they?
- Using the same meta title for each web page
The meta title is the text that appears at the top of your browser window on each page and also as the heading on the search engine results pages (SERPS).
The key to a good meta title is to include relevant keywords and to make each one unique to a specific page. For example, if you’re a painter and decorator who also provides a handyman service, you will need separate meta titles to describe each of these two very different services.
- Failing to use keywords in anchor text links
Millions of small business websites around the world have anchor text linking one page to another that says “find out more” or “click here”.
This is another common mistake that is easily fixed. It’s best to use your chosen keyword/phrase for a particular phrase as your anchor text so instead of a generic term like those above, you could have something like “get your New York handyman quote now”.
- Not writing any calls to action
What do you want people to do when they visit your website – contact you through an online form or buy a product online? Whatever action you want them to take, make sure you use a call to action to ask them to do exactly what you want.
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