Seven Common Online Copywriting Mistakes - Page 2
It may sound very basic and obvious but people do respond better to a call to action. If your website doesn’t have any, you could be missing out on business.
Your calls to action don’t need to be anything complicated – a simple line of text or graphic saying “Call us now for a free quote” could be sufficient to increase response rates.
- Failing to include keywords in the right places
There are some critical places on each web page where you should include your keywords.
- As early as possible within the first sentence on each page
- In your page headline
- Meta titles and meta descriptions
- Anchor text links
- Image alt tags
Using your keywords in these vital places will help boost your search engine rankings and only takes a few minutes to do properly.
- Keyword stuffing
Using keywords within your text is fine and should be encouraged. However, many small business owners take this a bit too far by keyword stuffing.
You need to remember that you’re writing to appeal to humans as they’re the ones who you’re trying to convince to buy your product or service.
If you use the same keyword or phrase four or five times in each sentence, it’s not going to read very well and will do nothing to help you get more online business.
- Writing too much text
In this digital age we all have short attention spans. People don’t want to read 1,000 words on your company history or story behind your product. As mentioned earlier, they want to know what benefits are in it for them.
Writing too much text is an easy mistake to make but each page of your website should be clearly focused on one product/service with as few distractions as possible. Try to get your message across in a short, simple and clear way – why use 1,000 words when 200 will do?