Small Businesses Building App Strategies - Page 2
How Companies Use Apps They Created
Use your app as a marketing tool.
PrimeGenesis is an executive consulting firm in Stamford, Conn. The company hired an app developer in San Diego, Mobile Distortion, to create an iPad app in 2012 promoting users to buy the firm's book, The New Leader’s 100-Day Action Plan, written by company founders. The app which sells for $9.99 (a basic version is free) shows its measurable success by the number of clients it produces. According to George Bradt, managing director, “The app is there to drive people to the book, which markets our firm.” Clients interested in the book represent about $50,000 in potential revenue. If the company sells 10,000 books a year, converting five book purchasers into clients, the company can earn consulting fees of five times that amount.
Use your app to supply information.
Nashville realtor, Zeitlin & Company Realtors uses an app that displays updated Multiple Listing Service data for its agents, current clients and potential clients. The app uses a buyer's location, creating a map of homes for sale in the immediate vicinity. It gives extensive information about the house, lot size, price, school zoning, and infrastructure: restaurants, banks, etc. Not only can an interested buyer mark favorite houses and store them in the cloud for the agent to see, he or she can get any information on a house even if it is not on the market.Continued on the next page