Small Businesses Building App Strategies - Page 3
Madison, Wis, developer, Virtual Properties, specializing in the real estate industry, created this app which costs $25,000 annually for the initial development fee and information update expense. It is a popular app, having been downloaded more than 1,500 times since it was introduced a few months ago.
Use your app to deepen your brand loyalty.
Carpe Diem Private Preschool, in suburban Dalls, Tx. introduced an app (cost $5000) in August 2011 so that parents could observe their children via a classroom webcam. Web developer and one of the school's founders, Tim Murphree, developed the app and wrote the most recent version using PhoneGap, a free, open-source framework for creating apps.
Co-founder and wife of Tim, Ashley Murphree thought an app would strengthen the concept of Carpe Diem Private Preschool as an innovative preschool that embraces new technology. She said, “I think it sets us apart and has helped us gain new customers, because the app says we are making a commitment to always improving." Not only is this emphasizing the nature of the school, but it is highlighting the school's values and mission, reinforcing brand loyalty.
There are many reasons why small businesses would introduce an app. These are a few, but the innovative spirit behind the necessity of apps embraces their virtual market and live market potential.