Social Media is More Than A Brand Builder
Many small business owners believe that there are two types of advertising. There is the kind of advertising that is going to get customers in the door and spending money right now and there is the type of advertising that builds your brand.
If you ask most small business owners they will tell you that they are much more interested in the advertising that gets people in the door. With the state of the economy many small businesses are struggling to stay afloat.
Social Media marketing offers more than brand building
A common misunderstanding about social media marketing is that it is really only good for building your brand. The reality is that social media is a powerful tool that does much more than brand building.
I remember my first client through Twitter. I created a Twitter profile for my law firm because I read somewhere that it could improve the search engine ranking of my web site. Within a week of Tweeting about my day, I received a message from a Twitter follower asking to meet with me. We met and the client hired me that day.
Fresh off the heels of obtaining a new client through Twitter, I decided to devote more time to social media marketing. I created a blog called Valley Justice. At night after court appearances and client meetings I would write posts about the criminal justice process.
Within a couple of weeks the blog was receiving a couple of hundred visits per day. My fellow lawyers in the community would stop me in the halls at the courthouse and tell me that they enjoyed reading my blog. I remember thinking, that is good but I want new clients.
A month and a half after starting the blog I noticed that my website came up on the first page of Google search results for the term 'Fresno criminal defense lawyer.' Before I starting writing the blog my website was usually on the fifth or sixth page of search results, now I get phone calls everyday from potential clients who have found my number on the internet.
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