SPAM – SMS Marketing’s Mortal Enemy
Spam not only tastes bad – it’s an annoying practice that’s been plaguing email for years. And now, mobile phone users are increasingly victimized.
Business owners who don’t treat the text relationship seriously can be labeled as Spammers and damage their reputation. Today, we’re going to reveal how to avoid SMS marketing’s mortal enemy in marketing your business.
Just like Superman avoided kryptonite, you should steer clear of these villainous mobile marketing practices:
1. Sending too many messages. Customers love to get deals from your business and will readily sign up. However, be careful of how many messages you send in a week. It’s easy to be named a Spammer when you get text happy. Be strategic and segment your lists to avoid this problem.
2. Sending messages about/from other businesses. While partnerships are a smart idea, it’s best that you only mention it when necessary. Customers opt in because they want to hear from you, not your buddy down the street.
3. Sending pointless messages. Customers opt in to receive important updates from you. Translation – deals, reminders and only important announcements. Texting about what you ate for breakfast or just to say hi is annoying. Consumers expect relevance in exchange for their time. Give it to them.
The above practices can make your customers opt out at the drop of a hat. More importantly, you can lose potential sales. Guard your customer relationships always. Here are some best practices for avoiding the lost sale and bad Facebook post.
1. Set limits. Begin your text messaging program by limiting messages to once a week. Select a day out of the week to announce deals or specials for the week. The goal is to set an expectation for your customers to welcome your messages.Continued on the next page