Splurgy and Pinterest: the New Hit Marketing Combo for SMBs?
Since its closed beta launch in March 2010, Pinterest has grown like a baby on steroids. From the summer of 2011 to July of 2012, this social media site experienced a 2,183% increase in growth, going from 1.27 million to 29 million in only a year. Of course, small and large businesses alike have been scrambling to figure out how to make a profit on this social media giant, especially those whose target audience is mainly female. Pinterest seems to be by far mostly populated with women.
Up until recently, businesses struggled to remain within Pinterest's limitations "for personal, non-commercial use", but Pinterest's announcement to remove the ban for commercial use has just thrown its doors wide open as a marketing opportunity. Now, companies can create a business account and openly promote their products or services.
What is Splurgy?
This is where Splurgy comes into the picture. Because of Pinterest's new terms, businesses can now use this social media giant as they do Facebook and Twitter in that they can openly offer discounts and coupons. Splurgy takes this a step further by synchronizing coupons and other giveaway promotions between Pinterest, Twitter, and Facebook. Even better, it embeds the discount code into social media platforms and automatically awards codes to users who have engaged with a company's brand. It also allows businesses to lock down exclusive content and track results from campaigns. Some are predicting that Splurgy is the next coveted spot in the biggest and best new social media technology world.
The Splurgy/Pinterest Combo
Continued on the next page
So how does Splurgy and all of its potential translate to Pinterest? Now businesses can award users with a discount for pinning certain products - and synchronize such actions for the same product across Twitter and Facebook.