The Advantages of Mobile Marketing via an Email Service Provider
Once again, industry analysts and experts cited mobile marketing as one of the hot trends to keep an eye on in 2011.
We've heard this song and dance before, but the projection only makes sense when considering that the number of consumers with smartphones and similar devices in their hands just keeps on growing.
Slowly but surely, mobile marketing is making its rounds and becoming a trend the opportunistic marketer needs to take into consideration. More than likely, you will need a service provider to help out along the way, so this article will take a look at what could potentially happen by doing it through your current email service provider (ESP).
Cost Savings on Your Package
One advantage of keeping it all in the family, so to speak, is the possibility of getting better, less expensive rates on your mobile marketing solution. You are already paying for email marketing service so to reward your loyalty, the company may be willing to give you a lower price than a complete new customer would receive. This would be a sweet deal for someone looking to keep their marketing expenses manageable, yet still maximize their potential by targeting a mobile audience. An ESP would be wise to make such an offer to keep their existing customers from fleeing for the competition.
Another pro of conducting your mobile marketing business through your ESP is the convenience that comes along with centralized management. Chances are, the interface you are provided to keep up with your mobile campaigns will be similar to what you're already using to manage your email account, which means catching on to the new stuff should be much easier. You may even be able to login with a single set of credentials and access everything from the same console. It all results in streamlined efficiency that enables you to save time and boost the productivity of your marketing efforts.Continued on the next page