Feature: Moving America’s Heart and Soul: Small to Medium Business Driving Change

Three Reasons Small Business Needs to go Mobile

Author: Steve Woods
Published: January 08, 2013 at 7:37 am

Thank you to Spark Business from Capital One for sponsoring this feature highlighting small business.

As a small business your proximity to Main Street means you‘ve enjoyed a very close, continued relationship with your community. The rules for doing business with the people you’ve known for so long, however, are rapidly changing. Increasingly, the discussion has moved toward mobile, and your small business’ survival depends on you moving with it.

You’re in luck, however. Smaller businesses can make decisions in an agile manner. Here are three reasons to take time to tackle the process of making the business you do more mobile.

Mobile Use Will Soon Overtake Desktop Use

Digital analytics firm Comscore predicts that by 2014, mobile device use in the form of smartphones, tablets, or “phablet” crossovers will surpass desktop computer use, and the numbers are predicted to continue shifting in mobile’s favor. In fact, mobile use is growing at a pace 14 times faster than traditional desktop use, according to a study by eMarketer.

This means you have less than 2 years to plan toward and invest in technologies and techniques to optimize your website and business processes, to ensure mobile-enabled shoppers continue to find your small business, navigate the site on their smaller screens, get the information they need quickly, communicate with you, and ultimately purchase a service or product.

eCommerce Continues its March to Dominance

Think your business won’t be positively impacted by increasing your online presence? Consider this second reason, also from Comscore’s data:

eCommerce across the board is up 42% over the last 4 years, despite the recession — up 10% in the first quarter of 2012 alone. More and more shoppers are practicing “showrooming”, or visiting a business to find something interesting, but ultimately buying that item online after price comparison - sometimes at a nearby cafe, and on their mobile device.

Continued on the next page

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Article Author: Steve Woods

Tech Geek. Digital Sommelier. Tea Aficionado. Founder of http://www.kupeesh.com Twitter: @YouKnowSteve

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