Twitter 101: The Bare Bones Basics
If you are an active user of social media tools, you probably find it hard to believe there are still people who aren't using Twitter or who say they don't get the point. Even with all the news about how Twitter has become a catalyst for world events, it's not hard to find a businessperson who will tell you they wouldn't know where to begin leveraging its professionally. When I first jumped into the Twitterverse, I admit I had some trepidation because I wasn't sure how to start or what to do to get value from it.
Despite the "OMG I just saw Justin Bieber" tweets, and the fear of writer's block that kept me off Twitter, I was able to embrace the platform by remembering these two basic tenets:
1. Choose your words carefully. Be the honey that attracts the bees.
2. Follow for content, and to join communities of people with shared interests.
Whether you are a CEO or a stay at home Mom, what you get out of Twitter truly depends on what you want and what you find valuable.
The slide deck below, from a social media strategist at my company, r2i, provides the training wheels any Twitter newbie needs to get started.
Click here to view more presentations from r2integrated.
Following folks is the next best thing for you to establish yourself on Twitter. Once you get over the notion that it feels like stalking, you can think of this idea as 'subscribing' to their feed of content. Who you choose to follow colors your Twitter experience more than anything else, because the way those people use Twitter to communicate can just as easily inform, incite, or surprise you, as it could disturb you.
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