Ultra Effective Brand Reputation Management Tactics
As a communications professional, one of your most important tasks is making sure your brand's reputation is spotless. Long ago, this meant selling a good product and avoiding bad publicity. But that was then . . . Thanks to the Internet explosion, online brand reputation management demands so much attention, it’s become a job unto itself.
Maintaining a sharp online presence means tracking your brand reputation in real time, in addition to managing everything else that’s typically on your plate. It requires learning the truth about what’s out lurking there. But that’s only half the battle . . . For example, if your website’s not trending well, you need to know why – and fix it!
But you can take action on all fronts, keeping the brand looking good and moving forward. Try deploying the following reputation management tactics to that end . . .
On-site Brand Reputation Management
• Are your Web pages among the first listed search engine results? If not, your brand reputation might not be as glowing as it could be. Use tools like iWebTools and GoogleAnalytics to improve your website’s standing on search engines.
• Having a shining reputation means little if just a few people know about it. Online reputation management also involves making a good name more discoverable. Refine the keywords you’re using on your site and increase and optimize your incoming links. Both heavily impact your Web pages’ search results rankings. Doing this kind of clean-up is an essential step in effective brand reputation management.
• If you don’t yet have a social media newsroom (SMNR) on your website, work with a PR technology specialist to build one out. Not only does this allow you to keep all of your media mentions in one place, it adds lift to your site’s search engine presence.