Using Panoramio to Promote Local Business
It’s been proven in various studies that using online images can grab a user’s attention faster than plain text content can. With that being said, it’s smart for local business owners to incorporate images as part of their online marketing campaign as often as they can.
A fantastic tool to help incorporate images as part of that strategy is Panoramio, an image sharing tool owned by Google.
But what makes Panoramio different from other image sharing tools?
There are a few capabilities within Panoramio that make it a smart choice for local business owners, including:
· The ability to easily share photos on Twitter and Google Buzz.
· The ability to incorporate local business GEO modifiers that the search engines like.
· The ability to display an icon on a map that represents where you’re located, or where each picture was taken. Note: This is great for home contractors who do a lot of work out and about. They have the ability to literally show all of their jobs with images on a Google map that can be incorporated into their website. If someone asks, “Do you have a list of where you’ve served clients?” The contractor can respond with, “I can do better than a list. I can actually show you the locations of the jobs!”
· The ability to share a photo link on all of your online websites and locations.
And for local business owners, some additional benefits include the fact that:
· Panoramio is free.
· It’s easy to use and upload photos.
· It has a great Help resource section with detailed information on how to use Panoramio to the fullest extent!
To begin using Panoramio for local business:
1. Go to www.panoramio.com.
2. Set up a Google account if you don’t already have one.
3. Log-in to Panoramio.
4. Begin uploading photos!
5. Tag the photos and use GEO modifiers where appropriate.
6. Refer to Panoramio’s Help section for step by step instructions and helpful information to maximize your local business experience.
It’s that easy!
It’s surprising that more business owners don’t know about Panoramio, so get ahead of the competition by incorporating images to promote your local business by utilizing this free and easy to use tool starting yesterday. It will give you a cool edge by incorporating it into your online website and marketing strategy so you can always visibly display your off line activity! Even when you’re out and about, you can show prospects and current customers that Google map representing all of your work and jobs right from your Smartphone! Pretty cool stuff.
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