Web Copywriting – Why D.I.Y. Doesn't Pay
Many small business owners choose to write their own web copy. However, there are many reasons why this is not a good idea.
Read on below to discover how taking a D.I.Y. approach to copywriting could harm your business from the beginning.
You haven’t assigned a value to your own time
If you’ve decided to write your own website copy you need to consider how long it will take you. For example if you’re responsible for the sales in your business, can you afford to take a few days, a week or even longer to write some text?
If you assign an hourly value to your own time, it may become obvious that you’d be cheaper employing a professional copywriter to write your website text.
For example, if your own hourly rate is $100 per hour and it takes you three working days at seven hours a day to write the copy, then it’s cost you $2100.
An experienced copywriter may be able to do a better job in half the time at a lower average hourly rate.
You don’t write for a living
If your car breaks down you’ll probably take it to a mechanic. If one of your teeth comes loose in the night, you’ll make an appointment with your dentist.
Why should copywriting be any different? If you’ve just set up an online clothes shop and have experience with fashion retailers, does that make you a good copywriter?
Think about it; would you go to a copywriter for fashion advice?
You’re too focused on your business rather than your customers
A professional copywriter can easily spot a website that’s been written by the business owner. The focus is usually on the company rather than on what benefits their product or service offers potential customers.Continued on the next page