Why Mobile Should Be the Cornerstone of Your Local Area Marketing - Page 2

Author: Quentin Aisbett
Published: September 14, 2011 at 11:50 am

Mobile advertising can be part of an overall strategy looking to drive people to your website, attract more Facebook ‘likes’ or alternatively you may just be looking to advertise a promotion. Either way, use the platform and target by age, location, mobile phone handset and operating system


If you’re going to use social media as part of your overall marketing strategy then it is going to be integral that this includes mobile. Potential shoppers will predominantly be using social media on their mobile phone.

So utilize Facebook and Foursquare check-ins to reward customers and encourage more conversation around your business. Ask for Twitter followers to tweet pics with an incentive.


Shopping Centres and mainstreet shopping strips should all be producing a mobile website. Take the people who are having a meal at a café and then decide they need to shop for a CD, book or shirt. They bring out their mobile and see if they can find the retailer they’re after.

A mobile website will give the shopper the information they want in a timely manner providing a smooth experience. A website not optimised for mobile is going to be painful, they may not find the information they want, and it is going to be a negative experience.


We all love checking reviews of products, services, cafes and restaurants. The mobile phone is now bringing this ability to us when and where we want it. It also means that customers can share their experiences with Google Places, Twitter, Facebook, Foursquare and more.

So make sure that every shopper’s experience is a positive one because you don’t know who has 500 Facebook friends and posts to Google Places. On the other hand, do what you can to encourage shoppers to leave positive reviews, for the next time someone is seeking a good coffee they might come across a review of your business.

Mobile phones and in particular the smartphones can and should play a huge role in the local area marketing of small business. Most of the options available are really affordable and much more effective than traditional advertising mediums.

Don’t wait for everyone else, within 12 months we could be talking about so much more than I have here. Think augmented reality.


About this article

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Article Author: Quentin Aisbett

Quentin spent eight years in Marketing and PR, before launching OnQ Marketing Melbourne in early 2010. With an enthusiasm for digital marketing opportunities, he seeks to help small to medium business clients. …

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