Why Your Customers Get Confused on Healthy Options & What to Do - Page 2
What can restaurant owners do to appease the wavering consumers?
- Test a healthy promotion. If you already have a section of your menu with lighter fare, consider doing a promotion around it for a set period. With New Year’s resolutions currently top-of-mind, now is a great time to test. Evaluate the results after four to six weeks.
- Try offering samples or healthier side options. Wondering if your customers will like the healthy fare? Send a sample appetizer out to the table for a week. Add in a small salad with a yummy low-calorie dressing as a side item or lighten up a favorite soup.
- Test half portions of favorite dishes for a reduced price. This is a simple way to give diners healthier options without calling attention to the fact that the dish is “healthy” or “light” fare, and is a great strategy for the peer-pressured guest. Plus, it appeals to the thrifty consumer.
- Try suggestive selling. As the research shows, consumers don’t always know what they want when they come to your restaurant. A helpful suggestion from a server on lighter options or specials can help them make smarter decisions. Servers who understand the principle of “reading the table” can really excel in this area.
While not all customers will make healthier choices, you can appeal to the more health-conscious with a strategy to promote the more nutritious offerings on your menu.