Your Keywords Don't Matter Anymore, Now What?
As an internet marketer, I do my very best to keep up with new and innovative information for websites, SEO, article marketing, and other things that are pertinent to being online. Just the other day, I was thumbing through an SEO tips book written by Jon Smith, and came across the following:
"My developer said that Google doesn't pay any attention to keywords anymore- and that is right; it doesn't."
When I read that, I stopped myself in disbelief and had to read it several times to see if I had made an error.
After checking a dozen times, the statement was still written the way I originally read it. It caused me to have many thoughts of disbelief.
If Google is not indexing keywords, then what are they looking for? Why do at least 90% of internet marketing teachers and service providers preach extensive and thorough keyword research? What's all the buzz about targeting long-tailed keywords in today's market?
These questions (and many more) sparked serious thought about Jon Smith's claim. Then, coincidentally, a group discussion post on LinkedIn caught my attention.
The post was titled "Meta Keywords - Yes or No?" and it had about 100 comments. Most of the comments from the discussion post concluded that meta keywords were not completely necessary, since Google's search ranking results are not influenced by them, but it never hurt a website to have them.
Keywords are the way to assess any competition on the Internet. The extensive keyword research you do can give you an accurate assessment of your business's potential to succeed or fail online. If you did the keyword research and noticed that for a phrase "manifest joy" would bring your website two visits a day (even ranked #1 in Google's organic search results), you would tell yourself it wasn't worth it to optimize your site for that term. (There are keyword research software programs that help you assess how many visits a #1 ranked site in Google's search results will get for about any key phrase!)Continued on the next page