Zaarly 2.0: Interview with Eric Koester, CMO
Zaarly is a proximity based, real-time buyer powered market or as I’ve read one analyst call it, a “virtual bazaar.” Requesters make an offer for a service or product need, and providers are able to sell their items and services. Because the marketplace is location-based, these transactions can quickly take place and lasting business relationships can be fostered. In many ways, I like to think of Zaarly as an “almost-instant gratifier. Think of it as the old-school PennySaver getting much cooler with the help of social media tools and mobile technology.
Let’s have a look here to see what I’m talking about. First thing’s first, I need to have an account. Establishing a Zaarly account is easy; users can authenticate through their Twitter or Facebook profiles for extremely quick access. I’ve done all this before, so I log into my account, and am immediately presented with some recommended “requests” (note: requests in this marketplace are tantamount to “bids” or “offers” elsewhere).
This is a new feature, part of Zaarly’s 2.0 release. As Eric Koester, CMO of Zaarly explains, this “Recommendation Engine” was developed, in part, from user feedback. Users were coming to the site, saying, “I know I want something, I’m just not sure what.” At the moment, “bring me some ice cream for $10” sounds appealing. An hour after that impulsive moment of gluttony, the “Looking for someone to teach me how to eat healthy” gig might be in order.
Another newly launched feature is the introduction of Zaarly Profiles. For business owners and freelancers in particular, it’s important to have a way to build your credibility within the community. These users were coming to Zaarly saying, “I’m a pretty good user and I’d like people to know that about my reputation,” Eric explained. Now, Zaarly users can establish profiles for themselves, and even have them validated by their existing social networks, for further credibility.Continued on the next page