I met with ReadyPulse CEO, Dennis O’Malley earlier this year when his team presented at TechCrunch Disrupt. “As a SaaS platform, we’ve developed a patented technology that identifies the best content from the best customers, enabling automated moderation,” he explains. “In addition we support omni-channel commerce displaying our content online, in emails, in social, in stores, and as rich media ads.”
But his secret sauce? Brand ambassadors. ReadyPulse’s business module that enables brands to effectively scale campaigns directly to their best customers and advocates. “We started off as an analytics company,” O’Malley recalls, “and our first customer said, ‘Hey if you are telling me who my best customers are and what their best content is, take it out of social and put it where it matters the most – where consumers are researching and buying.’.” And the company’s approach rolls-out in four steps:
- Collect new and existing user content from your corporate social pages
- Score content and audience to surface testimonials and advocates
- Curate with widgets for automated moderation, based on your marketing campaign
- Display user content across all your social and digital channels
So that’s what ReadyPulse does, and a recent case study corroborates it.
CASE STUDY: 15% REVENUE INCREASE YEAR OVER YEAR
With the help of ReadyPulse, fashion footware maker, Okabashi launched their Summer Photo Contest landing page last July. Users entered the photo contest page to enter the contest, view other entries, and see the weekly winner photo.
By creating a photo contest page, Okabashi engaged page visitors with authentic social photos, created social buzz about their products on Twitter,
Instagram, and their website, and increased their conversions and revenue by linking product pages to the displayed contest photos.
Page visitors clicking on contest photos would launch a ReadyPulse popup screen, displaying content on a larger scale. The company’s social media marketing campaign results were exceptional, particularly for an inaugural launch, generating
- 7290 views
- 2784 clicks
- 150 photos
- 38% click rate on photo
The company used the campaign to directly drive site traffic by associating displayed contest entries to their product pages. When the user clicked the buy button of an associated product, they were taken directly to the product page to purchase the item.
From this, Okabashi saw a 40% increase in their website conversion rate year-over-year (YOY), and a 15% increase in revenue YOY.
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